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    Alpha Chroma concrete
    // Alpha Chroma
    NEW

    Integrally coloured concrete, batched to a repeatable shade.

    Pigmented ready-mix concrete for exposed floors, plazas, driveways and feature walls. Colour is batched into the mix — not painted on — so it never peels or wears off.

    // Spec Card
    Alpha Chroma
    Colour · ALPHA
    Grade
    M25 – M45
    Slump
    100 – 150 mm
    Lead
    5-day (sample approval)
    Grades
    M25-M45
    Slump
    100-150mm
    Lead Time
    5-day
    Colours
    Standard + custom
    Certifications
    IS 456, ASTM C979 pigments
    // What it is

    Inside Alpha Chroma

    Alpha Chroma is integrally coloured ready-mix concrete. Synthetic iron-oxide pigments compliant with ASTM C979 are dosed at the batching plant as a percentage of cementitious content, producing concrete that carries its colour through the full depth of the section.

    Because the pigment is in the matrix rather than on the surface, abrasion, chipping and power-washing do not expose a grey substrate. Surface finish — trowelled, broomed, ground or polished — changes the tone, so the finishing method is fixed at sample stage and repeated on site.

    Colour consistency is a batching discipline problem, not a pigment problem. Alpha Chroma locks cement source, sand source, pigment dosage, water-cement ratio and slump for the whole project. Any change to those variables changes the shade, so they are frozen in the mix design and enforced through the batch ticket.

    Alpha Chroma in use
    // Spec Visual
    Colour
    M25 – M45
    // Why Alpha Chroma

    Built for exposed, coloured surfaces

    Full-depth colour

    Pigment is batched into the mix, so colour runs through the section. No peeling coating, no grey patch when the surface wears.

    Locked recipe per project

    Cement source, sand source, pigment dose and W/C ratio frozen after sample approval so later loads match the first pour.

    Approved sample panel

    A cast sample in your chosen finish is approved before supply starts, and the reference code is retained for top-ups.

    ASTM C979 pigments

    Alkali-stable, lightfast synthetic iron-oxide pigments that do not fade under UV or react with cement chemistry.

    Efflorescence control

    Low W/C ratio, SCM content and curing protocol specified to reduce salt bloom that visually lightens coloured surfaces.

    Structural grades too

    Available M25-M45, so the same mix can be both the visible finish and the structural element.

    // Where it's used

    Built for these projects

    Driveways & Plazas

    Villa driveways, clubhouse forecourts, landscaped plazas, pedestrian precincts.

    Feature Walls & Facades

    Exposed boundary walls, entrance features, lobby walls where a coloured monolithic surface is specified.

    Retail & Hospitality Floors

    Showrooms, cafes, hotel public areas — coloured ground or polished floors.

    Landscape & Urban Works

    Cycle tracks, footpaths, park furniture bases, coloured lane demarcation in campus roads.

    // Technical specifications

    The fine print, in full

    Compressive Strength (28-day)25 – 45 N/mm² (per grade)
    Pigment TypeSynthetic iron oxide, ASTM C979 compliant
    Pigment Dosage2 – 8% by weight of cementitious content
    Cement TypeOPC 53 (single source, single brand per project)
    W/C Ratio0.40 – 0.48, held constant across loads
    Fine AggregateM-sand, single source, colour-consistent
    Slump100 – 150 mm (held constant for shade consistency)
    Finishes SupportedTrowelled, broomed, exposed aggregate, ground, polished
    CuringCuring compound or covered wet cure — no ponding stains
    Code ReferenceIS 456:2000, ASTM C979
    // Available grades

    Alpha Chroma mix designs

    M25

    Footpaths, landscape slabs, low-traffic areas.

    View Spec Sheet
    M30

    Driveways, plazas, general coloured flooring.

    View Spec Sheet
    M35

    Commercial floors, higher wheel loads.

    View Spec Sheet
    M40

    Heavy-traffic plazas, structural coloured elements.

    View Spec Sheet
    M45

    Premium exposed structural work, custom design.

    View Spec Sheet
    // Who should specify

    Resources by role

    For Builders / Developers
    • Use this product for: coloured driveways, plazas, feature walls and exposed floors where the finish is the architecture
    • Pricing: Contact for project quote
    • Lead time: Standard (24-hour notice)
    For Structural Consultants
    • BOQ specification: "Supply & deliver Alpha CHROMA ready-mix concrete as per IS 456:2000"
    • Mix design code: AC-CHROMA
    • Documentation provided: Mix design, MTC, batch tickets, cube test reports
    For Site Engineers
    • Slump on receipt: 100 – 150 mm, held constant load to load
    • Cube samples: 1 set per 30 m³ (3 cubes per set)
    • Curing: Minimum 10 days, curing compound or covered wet cure (avoid ponding)
    // FAQ

    About Alpha Chroma

    The pigments are synthetic iron oxides that are lightfast and alkali-stable, so they do not fade chemically. Apparent lightening usually comes from efflorescence or surface wear, both of which are managed through mix design, curing and a sealer where specified.
    Ready to specify

    Ready to specify Alpha Chroma?

    Talk to an Alpha engineer about your project. We'll match the right grade and dispatch plan.

    // Related products

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    Technical Specifications Disclaimer

    The specifications shown represent typical ranges for Alpha Concrete's product family. Actual mix designs are project-specific and subject to verification by our QC team. Quoted specifications must be confirmed against actual lab results before commercial commitment. Contact our QC team for project-specific mix design certification.

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