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Introduction
This Privacy Policy describes how Alpha Concrete Pvt Ltd ("Alpha Concrete", "we", "us") collects, uses, shares and protects your personal data when you use our website, products and services. This policy is published in compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and applicable Indian regulations.
Legal entity: Alpha Concrete Private Limited · Registered office: Ramohalli, Bengaluru, Karnataka, India · Corporate identity details are available on request from itadmin@alphaconcrete.co.in.
Information we collect
(a) Information you provide:
- Name, email, phone, company, role (forms)
- Project details — volume, location, technical requirements
- Communications via WhatsApp, email, calls and dispatch portal
(b) Information collected automatically:
- Browser type, IP address, device information
- Pages visited, time spent, click behaviour
- Referrer URL, session and cookie identifiers
(c) Information from third parties:
- Payment processors
- Marketing platforms (LinkedIn, Google)
- Customer references and verification partners
How we use your information
- Respond to inquiries and quote requests
- Process orders, dispatch and delivery
- Improve products and services
- Send relevant communications (with consent)
- Comply with legal obligations
- Detect and prevent fraud
- Conduct analytics on aggregated data
Legal basis for processing
Under the DPDP Act, we process personal data on one or more of the following bases:
- Consent — you actively agree (forms, cookie banner)
- Performance of contract — to fulfil orders and deliveries
- Legitimate use — business operations and safety
- Legal obligation — tax records, regulatory compliance
International transfers
Personal data is primarily stored in India. Some service providers (e.g., Google Analytics, hosting providers) may process data outside India. We ensure adequate safeguards per the DPDP Act and applicable cross-border transfer rules.
Data retention
- Order and transaction data — 7 years (tax compliance)
- Marketing communications — until you opt out
- Website analytics — 26 months
- Account data — while account is active + 1 year
Your rights under the DPDP Act
- Right to access your personal data
- Right to correction and updating
- Right to erasure (with legal limitations)
- Right to withdraw consent
- Right to grievance redressal
- Right to nominate (data transfer on death)
To exercise rights, email itadmin@alphaconcrete.co.in. We respond within 30 days.
Data security
- Encryption in transit (HTTPS/TLS)
- Encryption at rest where applicable
- Access controls and audit logs
- Regular security audits
- Documented incident response plan
Children's data
Our services are not directed at children under 18. We do not knowingly collect personal data from children. If we discover such collection, we delete it promptly.
Changes to this policy
Material changes are notified via email to registered users. Continued use of our services constitutes acceptance. The "last updated" date at the top of this page reflects the most recent revision.
Grievance Officer
As required by the DPDP Act:
- Name: Grievance Officer, Alpha Concrete Private Limited
- Email: itadmin@alphaconcrete.co.in
- Address: Ramohalli, Bengaluru, Karnataka, India
- Response time: within 30 days of receipt
Contact
- Email: itadmin@alphaconcrete.co.in
- Phone: +91 63667 97979
- Postal: [Registered Address]
Questions about this document? Email itadmin@alphaconcrete.co.in.