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What are cookies
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, or work more efficiently, and to provide reporting information. Similar technologies include local storage, pixels and SDKs.
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Types of cookies we use
- Strictly necessary — required for the site to function (cannot be disabled)
- Performance / Analytics — Google Analytics 4, Microsoft Clarity
- Marketing — Meta Pixel, LinkedIn Insight Tag
- Functional — preferences, language, layout
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Third-party cookies
- Google Analytics — usage measurement
- Meta (Facebook) — campaign attribution
- LinkedIn — campaign attribution
- YouTube / Vimeo — embedded videos
- Calendly — booking widget
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Your choices
You can:
- Manage choices via the cookie banner shown on first visit (and re-openable from the footer)
- Block cookies in your browser settings (some site features may break)
- Use opt-out tools provided by major ad networks (e.g., Google, Meta, LinkedIn)
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Cookie list
| Name | Purpose | Duration | Type |
|---|---|---|---|
| ac_session | Session continuity | Session | Essential |
| ac_consent | Stores your cookie consent choices | 12 months | Essential |
| _ga, _ga_* | Google Analytics 4 — usage measurement | 13 months | Analytics |
| _clck, _clsk | Microsoft Clarity — session replay (anonymized) | 12 months | Analytics |
| _fbp | Meta Pixel — conversion tracking | 3 months | Marketing |
| li_sugr, bcookie | LinkedIn Insight Tag | 3–24 months | Marketing |
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Updates and contact
We update this policy as our cookie usage evolves. Questions: itadmin@alphaconcrete.co.in.
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Questions about this document? Email itadmin@alphaconcrete.co.in.